Apple Data Privacy

Apple has a carefully-honed reputation for respecting privacy.

apple privacyBut it still makes accommodations for online ad targeting - and you have to know where to look to stop it.

The iPhone shares an anonymous ID for advertisers to target you.

To stop it, go to your iPhone’s Settings, then Privacy then Advertising, and switch on Limit Ad Tracking.

This will affect Apple-made apps, ads served via Apple’s advertising system and apps that use the iPhone’s Advertising Identifier.
What you give up: You might get less “relevant” ads, and possibly some repeated ones.